attack the day

Like a Jimador

Attack the day like a jimador – hard, fast and with a purpose!

 

Jimador at work

Video courtesy of Turner Barr
Published on Mar 7, 2012
http://www.aroundtheworldin80jobs.com
Working in the Agave fields, I discover I am worse at physical labor than I initially anticipated.

Sauza’s Latest: Make it with a Cowboy Should Make You Laugh

sauza-2-290x290Sauza Does it Again

If you haven’t read my commentary on the Sauza marketing campaigns, you can catch up here.

Safe to say, I’m not a big fan of the dumb tequila commercial.  After watching all of the Sauza commercials, I’ve come to the conclusion that Sauza really wants to make us laugh with these ad spots.  Their hope, I’m sure, is that this ridiculousness will go viral and name recognition will spread.  They just want people to remember the name so the unknowing will buy Sauza brands when they walk into a liquor store.  I’m probably contributing to their mission but the latest campaign is just too lame not to share.  I’m still not keen on Sauza products, but if you must buy them, please buy 100% Agave tequilas.

 

Make it With a Lifeguard

Complete ridiculousness.  Don’t mix your drinks this way, but do laugh loudly.

 

 

Make it With a Fireman

Sidenote: A kitten does not make light beer better.

 

 

 

Make it With a Cowboy

He’s brushing the horse incorrectly.

 

 

 

Juicy gossip from a cowboy? Thanks, no.

 

 

The stirring part is just too silly not to laugh.

 

David Suro’s Amazing Tequila 101

little rock, food, podcast, videoSpecial thanks to www.lrfoodcast.com for providing such a great video of David Suro’s presentation and staff training on tequila at Local Lime in Arkansas.  This is one of the best Tequila 101s we’ve seen yet! 

A brilliant businessman, Suro-Piñero has made it his life’s mission to preserve and promote the tequila industry, a surprisingly complex industry that is in danger of losing so much of its heritage. In this presentation, Suro-Piñero details the process of tequila-making, from planting agave plants to the final distillation and aging. He also talks about the challenges facing the tequila industry and what needs to change to keep tequila from wasting away. ~ Little Rock Foodcast

Tequila 101

In this comprehensive video presentation, David Suro-Piñero, owner of Siembra Azul tequila, presents on the history and current state of the tequila industry at Local Lime restaurant in Little Rock, Arkansas.  We at Tequila Aficionado highly recommend this video to anyone who enjoys good tequila or wants to learn more about tequila.

Salud!

 

siembra_azulSiembra Azul Tequila

Siembra Azul (Blue Harvest) is a small-batch, artisanal, premium tequila made from 100% of the finest blue agave, grown and produced in the town of Arandas, in the Highlands of Jalisco, Mexico. It is a kosher and double distilled spirit of unparalleled quality.

Siembra Azul is the result of a meticulously monitored production process which is supervised by a carefully assembled team of expert tequila connoisseurs. Leading this team is David Suro-Piñera whose lifelong quest for the highest quality tequila propelled him to create Siembra Azul. Siembra Azul’s trademark, “The Future of Tradition,” is Suro-Piñera’s mission. He travels throughout the U.S. and Europe conducting seminars on the history, traditions, terroir distinctions and varying flavor profiles of tequila for consumers as well as the spirits and hospitality industries. His intent is to create transparency in tequila production and educate the drinking community about tequila so it can finally be accepted as one of the most complex spirits in the world.

Siembra Azul’s portfolio includes a fruity Blanco, a flavorful Reposado, a complex Añejo and profound Extra Añejos.

Find out more about the Siembra Azul Tequilas online here.

 

The Tequila Interchange Project

tequila interchange project, read tequila label, how toThe Tequila Interchange Project (TIP) is a non-profit organization and consumer advocacy group for agave distilled spirits comprised of bartenders, consultants, educators, researchers, consumers and tequila enthusiasts. Our organization advocates the preservation of sustainable, traditional and quality practices in the industries of agave distilled spirits. In light of concerning trends that are currently becoming mainstays in the production of agave distillates, TIP seeks to place a renewed emphasis on the importance of preserving the great heritage of agave distillation in Mexico.

Find out more about the Tequila Interchange Project online here.

 

Local Lime Restaurant

local lime, little rock, arkansas, david suro, siembra azulWelcome to Local Lime. Join us for flavor-packed dishes inspired by  Mexican street fare, Latin American flavors with a hint of  Tex-Mex flare and delicious handcrafted cocktails made with premium tequila, mezcal, and juices. Each menu item served at Local Lime is crafted by our chefs, from scratch, using original recipes and prepared with premium ingredients (sourced locally whenever possible).  Every cocktail at Local Lime is hand crafted with just-squeezed juices, house-made syrups, and premium tequilas and liquors. Whether you’re enjoying a bit of sunshine and a few street-style tacos on our year-round patio, enjoying a night with friends and frozen margaritas in our oversized booths or seated in the middle of the mezmorizing cocktail crafting experience at our bar while dining on a sizzling plate of Pescado Vera Cruz, every seat at Local Lime is great seat – and yours is waiting.

Find out more about Local Lime Restaurant online here.

Falling Under the Spell of Roger Clyne’s Mexican Moonshine Tequila

On a frigid and damp Saturday night in November 2013, Roger Clyne, along with his band The Peacemakers, invited Tequila Aficionado Media to an intimate concert and tequila tasting at Billy’s Ice House in New Braunfels, TX, to talk music, heritage, and his tequila, Mexican Moonshine.

***

Hey, gringos, it could be worse…we did not get there first

Colt_Peacemaker

The Colt Single Action Army, also known as the Peacemaker, is considered a famous part of Americana.

“The Gun That Won the West” was wielded by such action-oriented historical legends of the late 19th and early 20th centuries as Buffalo Bill Cody, Theodore Roosevelt, Judge Roy Bean, Pat Garrett and General George Patton.  It has also been the selected sidearm of Hollywood movies, preferred by everyone from John Wayne to Clint Eastwood in every single Dirty Harry film.  And in 2011, it was declared the official firearm of the state of Arizona.

Arizona is also home to another piece of Americana–a guts and guitar driven, reggae and mariachi laced, roots based rock-n-roll band leyenda known as Roger Clyne & The Peacemakers.  Armed with expressive lyrics, evocative melodies and four part harmonies, these straight shooters have come to redefine the indie music landscape by being the first band to debut six consecutive albums in the Top Ten of Billboard Magazine’s Internet Sales chart.

Along the way, Clyne has gathered a burgeoning cult following that rivals that of Sammy Hagar and Jimmy Buffet–both themselves very successful tequila front men.

 

I fell under the spell when I stumbled over the line…

The full line-up of Roger Clyne's Mexican Moonshine.

Many aficionados roll their eyes when news of another celebrity endorsed tequila hits the liquor store shelves.  But Roger Clyne came upon his admiration for agave spirits early in life as part of his Southwestern ranching heritage, predating even his love for writing music and performing.

 

Roger was first introduced to scotch as a teenager by his grandfather who would pour him a dram to “put hair on your chest.”  The taste of “dirty socks in mud” was tough to swallow, but it was his father’s sharing of bacanora, another agave distillate, that opened him up to the wonders of Mexican spirits, and in particular, tequila.

Like most of us, Clyne cut his teeth by shooting cheap mixto tequila in college, then swearing off of it until the next opportunity to overindulge.  He was well into his studies (psychology and anthropology) at Arizona State University when he rediscovered that “bright, wonderful, elegant, lyrical taste” of tequila during an exchange program in Ensenada, Mexico, while following a troop of mariachis.

 

 

It’s surreal, sublime, manmade and divine…it’s the moonshine….

Lyrics on the shipping box of Roger Clyne's Mexican Moonshine.

Roger Clyne’s Mexican Moonshine tequila was born in true outlaw fashion in 2004 during the famed Circus Mexicus music festival that takes place annually in Puerto Peñasco, Mexico (Rocky Point, for you ex-pats).

Check out the Circus Mexicus Lineup for 2014 here.

Circus Mexicus 2014.After that initial experience, Roger began scouting for factories to produce Mexican Moonshine, a journey that would even take him to the famed La Cofradía distillery (NOM 1137), the home of Casa Noble and Montejima tequilas.

He finally selected Fabrica de Tequilas Finos (NOM 1472) and forged a relationship with the distillery owner, Federico Cabo, and Master Distiller, Arturo Fuentes.  Together, the team first “dropped” Mexican Moonshine reposado onto the market in 2010, even though Clyne was advised against such commercial suicide due to historically poor sales of this expression.

Soak in the silvery light spillin’ out tonight from the moonshine…

 

In this clip, Roger pours and discusses Mexican Moonshine silver…

 

We’ll get a fine flow flowin’, a good glow goin’…

 

Believing that a reposado is the more definitive expression of tequila, Clyne was surprised when Master Distiller, Arturo Fuentes suggested that Mexican Moonshine be aged in Kentucky bourbon barrels.  Here, Roger explains further.

 

 

I got a healin’ home-brewed remedy, a low-brow therapy…

 

Award winning Mexican Moonshine añejo.

 

 

A Gold Medal winner at the San Francisco World Spirits Competition in 2014, Mexican Moonshine añejo  was released in 2013 and is fast becoming Roger Clyne’s favorite expression, much to his chagrin.  In the following snippet, Roger breaks down its flavor profile.

 

 

 

 

Turn your back on all the deadlines…

 

On April 29, 2014, Roger Clyne & The Peacemakers unleashed their seventh studio album, The Independent.  The title fits these musical mavericks like an old pair of faded jeans worn as a statement against oppression on Casual Fridays.   Yet, as Clyne states, “There’s something about our music that celebrates what’s uniting versus what’s dividing.”

independent

Click on the image to pre-order The Independent now (Release April 29, 2014).

 

Using this “Tequila Logic,” Roger Clyne has managed to do the same with Mexican Moonshine, gently hitching the spirit’s Lowland agave heritage to the wood notes of Kentucky bourbon to create a peacemaker that rightfully belongs in any collector’s arsenal.

Mexican Moonshine, Mexican Moonshine…Let your heart and your cup overflow, under the glow of the moonshine!  May your heart and your cup… Overflow…under the glow of the Moonshine!

 

Watch for Part 2 of our visit with Roger Clyne coming soon!

 

 

 

Visit Roger Clyne and the Peacemakers online now

Visit Roger Clyne and the Peacemakers online now

 

 

mex moonshine

Visit Roger Clyne’s Mexican Moonshine online now

 

 

 

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Sipping Off The Cuff™ with Huizache Blanco

Huizache Blanco

Tequila Aficionado’s M.A. “Mike” Morales and Alexander Perez review and discuss Huizache Blanco tequila on this episode of Sipping Off The Cuff™.

“Huizache Silver is crystal clear, bold, and versatile. This perfectly balanced premium tequila has the delicate taste of sweet, cooked agave and smooth mineral overtones. It is exclusively produced with the finest Tequilana Weber blue variety, hand-picked and harvested only when they have reached their optimal maturity. It is a classic for enjoying on any occasion, either neat or mixed.”

 

 

tequila-huizache_html, tequila, tequila aficionado, huizache, blanco, sipping off the cuff

 

Find Huizache Online

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From Huizache Online:

“The source of all exceptional tequilas lies in the land. Our fields flank the Tequila Volcano, in the Valley of Amatitán, a region believed by many to be the birthplace of Mexico’s favourite beverage. The earth here is ideal for the growth of superior blue agaves.”

“The secret behind making fine tequila has been handed down to us generation after generation since 1870. We are proud to belong to one of most prestigious tequila lineages, the Romo de la Peña family, responsible for producing some of the most renowned brands in the world.”

“Huizache is an iconic shrub of the tequila landscape. It grows alongside the agave plants and is their lifelong companion. The prickly stalks contrast with their delicate yellow flowers, mirroring the complexity of the Mexican character.”

tequila, tequila aficionado, huizache, blanco, sipping off the cuff

 

 

 

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