Let me explain in the following video how I stumbled upon this nifty little item….
Different types of wine aerators have been available for some time. Around the mid-to-late 2000s, when the US economy was beginning to tank, aerators came into their own. Their popularity can be partially attributed to the wine industry releasing wines before they were ready to bring to market to compensate for plummeting sales.
At first, I considered them gimmicky when used for spirits. These were unnecessary items that attracted the wine or spirits snobs. It was just as easy to pour a sample into your favorite glass and let the tequila open or “bloom” naturally, occasionally swirling it inside the glass anywhere from fifteen minutes to a half hour before sipping. I could wait.
In general, aerators mix air into wines and spirits as it flows through or over, increasing exposure to oxygen and causing aeration. It’s a much faster alternative than swirling and decanting your wine or spirit to achieve aldouze, or to wait for wines or spirits to breathe.
Further research unveiled an astonishing fact…
These superfluous doohickeys are actually sophisticated tools for the savvy connoisseur with their invention based on two physics principles.
First, 18th century Swiss scientist Daniel Bernoulli is credited with publishing his principle in fluid dynamics, the natural science of the flow of fluids in motion.
The Bernoulli principle states that for an inviscid (having zero viscosity) flow, an increase in the speed of the fluid occurs simultaneously with the decrease in pressure or a decrease in the fluid’s potential energy.
Next, 19th century Italian physicist, Giovanni Battista Venturi, discovered the reduction in fluid pressure that results when a fluid flows through a constricted section of pipe.
The Venturi effect, as it is called, is the application of Bernoulli’s principle and is widely used in engineering applications such as plumbing and mixing air and fuel in carburetors. You can also see an example of it every time you fill your favorite flask with tequila using a funnel.
It all boils down to mixing oxygen into your tequila to expedite aeration, and Vinturi (a clever play on words, no doubt) does it elegantly by revealing more of your tequila’s qualities and characteristics.
Traditionally a direct-to-consumer item, the Vinturi spirits aerator could also be very useful to both the upscale bar and restaurant. It’s really no different than mixing fresh guacamole at your table, and it’s a graceful enhancement to bottle service that may even result in higher ticket sales for operators and bar managers.
If you’re still not convinced on the value of using the Vinturi spirits aerator, watch for our upcoming Sipping Off the Cuff(TM) video podcast where Alex Perez and I sample both Montalvo and Sparkle Donkey tequilas with, and without, the Vinturi spirits aerator.
We’re pretty excited today here at Tequila Aficionado Media. Mike and I are participating in the beta test of the Tequila Matchmaker Android App. (The iVersion has been out for a while now, but droids like us have been waiting for this!) We both downloaded it to our Android phones yesterday.
In case you aren’t familiar with Tequila Matchmaker, you can find out more at www.tequilamatchmaker.com. In a nutshell, it is the brainchild of the folks at www.tastetequila.com and it will help you find tequilas you’ll enjoy based upon the tequilas you’ve rated. Very smart!
I’m excited about this application because, as a writer, my disposable income is, well, let’s just say modest. What I find great about this application is the fact that I can rate tequilas that I have tasted and based on those ratings I can find other tequilas that I am likely to enjoy. With a limited budget, the last thing anyone wants to do is buy a bottle of bad Juice and then be out $30-$50. Sure you can always make bad juice into a margarita but who wants a bad margarita? Needless to say, the financial benefits alone are pretty impressive.
I also like the ready access to others’ reviews. Mike has tried hundreds of tequilas and will have a great deal to add to the tequila database. Rather than having to text Mike every time I want to make a tequila purchase, I can just check the Matchmaker app and plan my shopping accordingly. The benefit to those of you who don’t know Mike’s phone number should be obvious.
In case you’re wondering if there is any benefit to those of you who have tried hundreds of tequilas, like Mike and Alex have, there is. In addition to being able to brag about how much you’ve tasted and earning an impressive rank on the Tequila Matchmaker app, you’ll be able to explore new tequilas that you may not have tried yet as well as connect with other aficionados through the groups and events that are available on the app.
So far I am finding it very user friendly. The design is simple and effective and the colors are attractive. I don’t have a whole lot of reviews up yet, but I am looking forward to trying new tequilas and adding more.
If you’re already on the tequila matchmaker application for iPhone feel free to connect with us through the app. My user name is Lisa Pietsch and Mike can be found in there under Mike Morales. Feel free to leave your own user name in the comments below so we can connect with you on Tequila Matchmaker too!
Alexander "Alex" Perez is the founder of Tequila Aficionado.com having thought of the idea of a premium tequila and mezcal online magazine back in early 1999.
Alex has an extensive background in wine and spirits, having been in the industries for many years. You'll note his discriminating palate in the Sipping off the Cuff episodes he hosts weekly with M.A. "Mike" Morales.
When Alex fell in love with the under appreciated spirits of Mexico, Tequila and Mezcal, he made it his mission to educate the public on these fine spirits. Alex has interviewed many leaders in the Tequila industry and uncovered fascinating facts that you'll see in his upcoming Founder's Features as he releases historic industry interviews from his vault of tequila treasures.
Alex makes his home in Southern California.
M.A. Mike Morales: Chief Executive Officer (CEO)
M.A. “Mike” Morales is America’s premier tequila journalist, blogging and reporting exclusively on the trends, producers, insiders, and hottest brands in the tequila industry today. As a tequila expert, he has been quoted and interviewed in many prestigious magazines, websites and news outlets.
Mike was one of the founding organizers of “The Largest Tequila Tasting of its Kind in The Southwest,” The New Mexico International Tequila Experience™. His powerful annual public educational shows and tastings have been the buzz of the tequila industry.
Seeking the ultimate tequila experience, Mike turbocharged his education by visiting and studying many tequila distilleries in The Lowlands of Tequila and The Highlands of Jalisco, Mexico. He has forged ironclad relationships with eminent anthropologists, historians, botanists and chemists who consult on all facets of the tequila industry. Mike created Intimate Tequila Tastings™ to educate consumers on the correct way to sample and enjoy the pleasures of tequila.
In 2010, Mike became the Executive Editor of TequilaAficionado.com, The Magazine, the premier website for tequila news, views, and reviews, as well as an advisor to TequilaRack, the world’s first take-home tequila tasting kit. In 2013, Mike became CEO of the newly restructured Tequila Aficionado Media.
When Mike isn’t filming episodes of Last Tequila Standing, consulting for spirit brands, or traveling for public appearances and private tastings, he spends his time in the Southwestern United States.
Lisa Pietsch: Chief Operating Officer (COO)
Lisa Pietsch is a U.S. Air Force veteran, multi-published action/adventure novelist and freelance writer. She has a degree in business management from the University of Maine and over a decade of social media strategy and management experience.
Lisa will readily admit she doesn’t know all there is to know about tequila but she has a passion for it and anticipates each new bottle as though it were a magic lamp with a genie inside.
Her primary role as COO is in the day-to-day management of Tequila Aficionado Media, but you will see news articles, book reviews, and tequila reviews written by her. You'll also notice Lisa has some strongly held beliefs on how tequila and tequila related beverages have been and are marketed for women.
Lisa enjoys foreign languages (speaking varying levels of French, Spanish, Russian, and Turkish) and travel in all forms. Her hope is to soon spend several months in Mexico practicing her Spanish, touring distilleries, and whispering sweet nothings to the agave.
Lisa currently makes her home in San Antonio, Texas, and has already mapped the drive to Jalisco.
Ryan Kelley: Senior Editor
As the former owner and operator of Metro Bar Services, a freelance bartending service, Ryan Kelley designed cocktail menus and slung drinks at mid-sized private events to large street festivals. Tequila was sometimes a hard sell, and Ryan educated himself on agave spirits to take on the challenges of mixing and serving this complex spirit without seeing a patron's face cringe.
Ryan also writes as the National Tequila Examiner for Examiner.com and has judged cocktails at the Spirits of Mexico, A Taste of Tequila & Tamales by the Bay, and the New Mexico International Intimate Tequila Tasting.
Ryan writes tasting notes, cocktail recipes, interviews and features, blog entries, and reviews of tequila bars, restaurants and events across the country.